StoreContentModifier specifies a piece of
information that is used to identify the OEM brand for the Windows®
The Windows Store uses a combination of the OEM ID (as defined
by OEM Activation 3.0) and the Channel Modifier ID (as defined by
StoreContentModifier) to identify the OEM
brand in the Windows Store.
If you do not specify a value for the
StoreContentModifier setting, the default brand of the
ChannelModifierID specifies the OEM brand for the Windows Store. ChannelModifierID is a string.
Don't use special characters, including XML-reserved characters, in this string. XML-reserved characters include the less-than sign, the greater-than sign, the single quotation mark, the double quotation mark, and the ampersand (>, <, ', ", or &).
You can use up to 50 characters. However, some characters such as the space are converted into escape characters (%20). These characters count as 3 characters against the total of 50.
Valid Configuration Passes
Microsoft-Windows-Store-Client-UI | StoreContentModifier
For the list of the Windows editions and architectures that this component supports, see Microsoft-Windows-Store-Client-UI.
The following XML output shows how to identify the Fabrikam “Best Notebook PCs” brand as a brand in the Windows Store.