StoreContentModifier specifies a piece of information that is used to identify the OEM brand for the Windows® Store.

The Windows Store uses a combination of the OEM ID (as defined by OEM Activation 3.0) and the Channel Modifier ID (as defined by the setting: StoreContentModifier) to identify the OEM brand in the Windows Store.

If you do not specify a value for the StoreContentModifier setting, the default brand of the OEM appears.



ChannelModifierID specifies the OEM brand for the Windows Store. ChannelModifierID is a string.

Don't use special characters, including XML-reserved characters, in this string. XML-reserved characters include the less-than sign, the greater-than sign, the single quotation mark, the double quotation mark, and the ampersand (>, <, ', ", or &).

You can use up to 50 characters. However, some characters such as the space are converted into escape characters (%20). These characters count as 3 characters against the total of 50.

Valid Configuration Passes


Parent Hierarchy

Microsoft-Windows-Store-Client-UI | StoreContentModifier

Applies To

For the list of the Windows editions and architectures that this component supports, see Microsoft-Windows-Store-Client-UI.

XML Example

The following XML output shows how to identify the Fabrikam “Best Notebook PCs” brand as a brand in the Windows Store.

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See Also